What is PPC and What Should You Know about It?

One of the many online marketing tools you may have heard about is PPC, also known as pay-per-click, advertising. This blog post provides an overview of what PPC is and what it can do for your business.

Defining Pay Per Click

PPC is defined as an Internet advertising model that is used to direct traffic to websites from their searches on search engines. When an ad is clicked, the advertiser must pay the website owner or search engine where that ad is posted as a banner advertisement.

The advertiser needs to select certain keywords or keyword phrases that are relevant to their target audience so that they can be more successful in leading the right traffic to their website.

There are two types of PPC, including flat-rate PPC and bid-based PPC. Flat-rate PPC involves the advertiser and publisher agreeing upon a fixed amount for each click that is made while bid-based PPC involves advertisers participating in a private auction hosted by the publisher to state a price that they are willing to pay for clicks.

While there have been some cases of abuse with click fraud, sites like Google have implemented automated systems to protect against this type of abuse.

How PPC Helps Your Marketing Efforts

PPC is a great strategy to include in your Internet Marketing efforts. It can help direct the right traffic to your website as well as provide good feedback about the cost effectiveness of your advertising campaigns so you can make adjustments, if necessary.

Let a Professional Handle PPC for You

While PPC is relatively straightforward to use, it may be that you are not sure or do not have the time to manage the online advertising program. Although there are many Internet Marketing agencies out there that are willing to do it for you, it is important to ensure you opt for a professional agency that has your best interests at heart and is committed to working with you over the long term.

For example, many PPC firms include their monthly management fee in the customer’s monthly advertising spend on the search engines. That causes a real hardship for a big e-commerce firm that needs to spend $5,000 to $25,000 per month on Google Pay Per Click.

Flyline Search Marketing is fast becoming the vendor of choice for e-commerce firms that are seeking great program performance at an incredible price. Flyline Search Marketing has a special e-commerce package that allows our larger clients to spend the money they need to in order to compete on Pay Per Click without worrying about 40% percent of their monthly spend amount ending up in the pockets of an Internet Marketing firm that doesn’t tell you what they are keeping out of the fees you pay.

Imagine turning your e-commerce program over to an Internet Marketing firm that charges less than $2,000 per month to custom design and maintain your Google program even if you are spending $25,000 monthly on Google advertising. Using one of the big PPC firms would cost you at least $25,000 x 40% = $10,000.  

Besides the value pricing, we deliver incredible results as well. For example, our team of professionals built a Pay Per Click program for a nationwide pest control e-commerce store that has generated on average 7,000 shopping cart transactions per month. Our Google Adwords Certified professionals created 20 active campaigns as well as built 117 ad groups, 154 Google Ads. and more than 2,100 keyword terms. You ask why only 2,100 keyword terms.  

Are you ready to experience similar results? Now is the time to contact us and get started on your PPC program!

Google AdWords and Pay Per Click Advertising. New Clients Receive $100 in Free Advertising to Get Started

One of the best ways to get noticed by your customers who are most likely on their tablets, laptops, or phones using Google to look up a product or service is to work with Google through their Google AdWords PPC advertising program.

This blog post explains why it is so important to select a Certified Google AdWords partner to work with to help you get the most from this online search marketing program.

Advantages of a Google AdWords Certified Partner

When you hear the word, certified, it tends to evoke the idea that the person attached to that certification has undergone training, has knowledge about what they are doing, and has collected some experience. That makes them more reliable and credible in your eyes.

So it goes with Google AdWords certification. While anyone could figure out how to use Google’s PPC advertising program, it is even better when that person – and team – has been trained and received a certification that says they have a certain level of knowledge and experience. This is more valuable as it can mean that your investment in their knowledge and experience will pay off.

Google doesn’t give out these certifications to just anyone. There is a framework for receiving this Google AdWords certification:

·         You must currently be managing a reasonably large portfolio of AdWords clients and have done so over an extended period of time.

·         Your client account overall spend level must meet program requirements and have done so for the most recent 90 day period.

·         You are required to take a series of exams, designed to ensure that you fully understand all aspects of Google AdWords, Analytics, Display Ads, Remarketing, AdWords Editor and more.

Other business owners also realize the advantages of working with a Google AdWords certified partner:

• Business owners found AdWords to be an extremely complex and elaborate advertising platform.
• They did not have enough time to learn all of the unique features that Google AdWords offers.
• Many stated that they spent considerable money bidding on keywords, but they realized that they did not have the automated tools needed to effectively identify the path to success.
• That’s when they turned to Flyline Search Marketing to handle their Google AdWords campaigns.

What We Do for You!

Here’s what we do when you start a Google AdWords program with us:

• Place your Google ads on the Google Search and Display ad networks in the top ad positions.
• Target your AdWords campaigns to the precise audience you choose.
• Include a Google remarketing program.
• Create Google “Mobile Targeted” campaigns to increase your call in sales conversions. These campaigns will specifically be targeted to people who utilize their I-phone, Android or smartphone device to search the web for products and services.
• Develop and deploy Google conversion code into the source code of our clients websites. This code helps us identify top performing keyword phrases that are driving sales conversions.
•  Integrate Google Analytics on your website and share actual Google program data with you.
• Add a call tracking and recording phone number to each Google Ad we run for your firm. That allows people who see your Google pay per click ads to simply call you instead of clicking through to your website. This tactic has historically improved the sales conversion rates for our clients.

Ready to get started? We are offering $100 in credit for your Google AdWords program if you have not had an account with us before. Contact us now!

Breast Cancer Awareness

This month, Flyline Search Marketing client, Allen's Flowers & Plants, is planning to donate a portion of their sales proceeds to the American Cancer Society. October is "Breast Cancer Awareness Month" and we salute the fine folks at Allen's Flowers in San Diego for their generous gesture. If you prefer to donate directly to the American Cancer Society, you can utilize the link below.

Make A Donation

www.Cancer.org