Florists Boost Sales This Valentine’s Day Thanks to Our Comprehensive Internet Marketing Program

In checking in with our florist clients from around the country, they are reporting record sales this year and attribute much of the increase to their ongoing comprehensive Internet Marketing programs with us. 

We are, of course, thrilled that our clients are happy and understand how the wide range of Internet Marketing tools and platforms are working to attract their target audience, increase leads and conversions, and drive revenues up.

A Winning Formula

Our winning formula consists of multiple tactics:

• Our lead generation program with Google AdWords targets the consumer who is undertaking research about the best florist to use and the shopper who is ready to buy whether that is for Valentine’s Day or any other upcoming special occasion. The campaigns focus on what our florist clients know in terms of their specialized knowledge and how they can solve problems for their customers whether those are what to buy, how much to spend, or even information about flowers and how to care for them. We have built a significant database of keywords that help florists throughout the year capture more leads.
• Our Facebook pages for florists have won a huge response from consumers who enjoy all the pictures and videos, decorating and gift ideas, and exclusive promotions. Other social media platforms are driving customers to our florist clients, including YouTube channels, Pinterest boards, and Tweets.
  
• Florists have also noted that their redesigned websites are making a significant difference in attracting customers. They see a real competitive advantage to their sites, including regular content updates, stunning photographer, enhanced features and functionality, and ease of navigation.
• Another differentiating factor with our Florist Internet Marketing programs has been the focus on public relations platforms, including blogging, articles, and press releases that build brand reputation as a thought leader in the florist industry, further setting them apart from the competition.
• The exclusivity aspect of our Internet Marketing programs is also a critical success factor for these clients because they receive our exclusive attention in their geographical area. We are not working with them and their competition, so our focus is entirely on their needs and success.
  
• Lastly, not enough can be said about the value of the personal touch that Flyline provides. Our staff personally connects with and meets with clients in person on a regular basis, including weekly phone calls to report feedback, results, and recommendations for improvement. Our clients note that this is so important to them, especially after some had previously used Internet Marketing agencies that they never heard from let alone met in person.

If you are ready to see significant increases in traffic, orders, and revenue, it’s time to contact Flyline!

Specializing in Internet Marketing for Floral Design Firms

Offering turn-key Internet Marketing solutions for floral design firms, including florists from across the country, we are the choice for flower shops that seek a comprehensive approach to their marketing efforts and one that delivers significant measurable results.

We have a number of floral design clients that can testify to the success of our Internet Marketing programs for florists:

• Cartithers Flowers has been voted “Best Florist” in Atlanta, Georgia 14 consecutive times from 2000-2013.
• Allen’s Flowers & Plants of San Diego has been voted “Best Florist” in San Diego four consecutive years in a row from 2010 to 2013.
  
• Allen’s Flower Market of Long Beach was voted “Best Florist” in Long Beach in 2012.

The Benefits

Our other florist clients, including Peoples Flower Shops of Albuquerque, have also received accolades in their cities, noting the enhanced brand reputation is just one of the many benefits we offer our floral design clients. 

Other advantages include:

•  Increased website traffic
• Growth in organic sales transactions
• Sustainable revenue
•  Steady lead streams

More Time with Customers and Your Daily Business Needs

Taking care of all the marketing and Internet marketing tactics for you means that you have more time to focus on your daily operations, including customer service and adding that personal touch to every customer’s experience.

That reinforces the Internet Marketing efforts and helps any word-of-mouth or social media marketing on the part of your customers when they tell colleagues, friends, and family members about their incredible experience with your flower shop.

A Florist Internet Marketing Program Waiting for You!

You will be positioned to effectively dominate your target audience regardless of whether they are seeking to compete locally, regionally, or nationally. 

Our tried and tested strategy ensures the precise blend of lead generation tools, including Google AdWords; Social Media Marketing platforms, such as Twitter, Facebook, and YouTube; and proven SEO organic techniques with other content-driven tactics like Blogging and public relations message through news releases. We also offer a resource center and graphic design services to further your marketing efforts.

You can also enjoy exclusivity in your area, which means that we will only focus on you and not work with other florists in your immediate vicinity. This means that you can enjoy our complete attention on your needs and specialized Internet Marketing campaigns.

Ready to see for yourself what our other florist clients enjoy? Contact us now to learn more!

Flyline Helps Florists with the Single Most Important Day of the Year: Valentine’s Day

As you know, Valentine’s Day is all about love and romance, but with that love and romance come gifts, including flowers. 

That’s why Valentine’s Day has become THE most important day of the year for florists who are the source for Valentine’s Day flowers and even gifts as well as balloons, stuffed animals, and greeting cards.

Flyline Search Marketing has tracked its florist clients’ sales and realized that, now more than ever, Valentine’s Day is the most important days of the year to focus on for marketing and Internet Marketing efforts. 

Our clients, including Carithers Flowers of Atlanta, Allen’s Flowers and Plants of San Diego, Allen’s Flower Market of Long Beach, Allen’s Flower Market of Reseda, Peoples Flower Shops of Albuquerque and Veldkamp’s Flowers and Gifts of Denver, all agree that they start thinking about and planning for Valentine’s Day as early as New Year’s Day.

Marketing Designed around Florists and Flower Shop Challenges

To help our flower shop clients leading up to and over Valentine’s Day, we have the most positively impactful Internet Marketing programs available for florists designed around their needs, target audience, and marketing budget. The individually crafted Internet Marketing Programs for florists have delivered eye-popping results.

As a florist, you have a lot of challenges to address. First, there is competition from local and regional flower shops as well as online flower shops that are selling heavily discounted flower arrangements shipped in a box, which are also tarnishing the florist industry’s reputation. Second, you most likely are experiencing rising costs related to labor, delivery, advertising and the perishable products you have to buy.

Opportunities Abound with Flyline Internet Marketing Partnership

Instead of focusing on the challenges, you can reap the opportunities when you partner with us. With our tried and tested florist Internet Marketing Program, which includes everything from Google AdWords and social media to blogging and press releases, you can enjoy increased sales leads and more.

Our clients have noted the following advantages of their ongoing Internet Marketing partnership with Flyline:

• Sustained revenue growth;
• Greater organic placement;
• Enhanced brand reputation and awareness; and
• An ongoing flow of sales leads.

Additionally, having a partner like Flyline provides a florist with the opportunity to focus on their core business and customer service rather than marketing. Flyline’s extensive florist industry resources means that they do not need to include the florist in content assistance or take them away from their daily business focus to acquire photos and videos. 

Instead, Flyline’s team of professional marketers, writers, SEO specialists and social media gurus can take care of the entire process so you can create stunning flower arrangements for Valentine’s Day and enjoy your burgeoning flower business. Ready to learn more? Contact us now!

Grow Your Customer Base through SEO, Google AdWords, Content Marketing and Social Media Marketing

Although businesses can still grow their customer bases through traditional marketing strategies, more small and medium-size business owners are realizing the value of investing in Internet Marketing strategies to better target their customers and potential customers.

  

Using online marketing strategies, including search engine optimization, social media marketing, content marketing and Google AdWords, are especially important when research shows that more consumers use their computers, tablets, and smartphones to research and shop than ever before. In using online channels, customers also expect more engagement and conversation with the companies they are doing business with, so incorporating these strategies helps you get close to your audience, get to know them, and learn about their needs and wants.

There are so many channels that consumers and businesses are now using that comprise social media, such as LinkedIn, Twitter, YouTube and FAcebook. If you want to get your information in front of these targets, you need to be on these sites, offering relevant content and answering their questions through a social media marketing strategy.

Beyond just blogging and putting up Facebook posts, you need to do direct advertising like Google AdWords to get the attention of prospective customers while they are doing online searches so they can learn about you. This is also targeted at specific demographics that would be interested in what you are offering as a product or service rather than putting ads out there and hoping someone that might be looking for what you have might see it. The targeted ad approach of Google AdWords is both cost effective and results-oriented.

SEO also helps target the audience you want to reach and it can be incorporated in all aspects of your Internet Marketing strategy – from press releases, articles, blogs and other content to Google AdWords campaigns and social media marketing posts.

Another advantage of using online marketing strategies is that you can measure the results so much better than you can do with traditional marketing tactics. For example, Google Analytics provides a way to see how many people are clicking on ads or websites, where the users are coming from, and how long they stay on the ad or website. 

This helps a business better understand if their content marketing and campaigns are effective or if they should be changed to see if this results in more positive reaction and sales.

Although these strategies can all be designed to build your audience and increase your customer base, you do know how to use each one correctly and invest the time and energy into learning each one and staying up-to-date on any changes.

If you cannot do this, the strategies will not magically work on their own. That’s why you should consider partnering with a seasoned Internet Marketing agency that can do all of these strategies for you the right way so you can focus on taking care of the more customers that will follow. 

Put Your Internet Marketing Needs in Our Capable Hands

As you know firsthand, running a business is a 24/7/365 effort where it always feels as though some aspect is getting neglected. 

Usually, it tends to be marketing because it takes a lot of time just to implement it let alone know what works best and what has changed with marketing trends and consumer preferences since the last campaign.

Without a comprehensive Internet Marketing program, many businesses are missing out on customers and revenue, giving it away to their competition that has discovered that it pays to invest in an Internet Marketing agency partner who can create, implement, manage and track an Internet Marketing program for them.

Just think what you could accomplish if you had a partner like Flyline Search Marketing who can do it all for you while you focus on your core capabilities and enjoy the additional website traffic, brand recognition, customer base and revenues.

Here’s what our comprehensive Internet Marketing programs include:

• Google AdWords campaigns from a certified Google AdWords service provider;
• Search Engine Optimization, which is a critical component of any Internet Marketing program and one where the rules are constantly changing so our team stays on top of all the new requirements to deliver the best SEO services;
• Website design that is world class and comes with a Customer Management System for real-time content updates, photos, videos and more;
• Social Media Marketing, including all the major platforms like Facebook, Twitter, YouTube, LinkedIn and Pinterest;
• Public Relations, including press release creation and distribution;
• Blogging and article development for regular and relevant content;
• Media Buying and Consulting to provide guidance on traditional marketing tactics, including radio, television, yellow pages, billboard and more; and
• Feedback and measurement of all tactics and campaigns to deliver quantitative findings about how your Internet Marketing program is doing and if changes are necessary.

Beyond all these components, each has been market tested on all types of clients across the country, including our key focus industries like florists, auto dealerships, gyms and fitness centers, plumping and septic companies, and climate controlled and traditional self storage firms.

Our website contains numerous success stories and testimonials that attest to the degree of success our clients have achieved in partnering with Flyline.

Now it’s your time to find out how much we can do for your business!  Right now, we are offering a $100 credit toward Internet Advertising for any new client that signs an Internet Marketing contract with us! 

Address Smartphone Usage Growth among Customer Base with Google AdWords’ Mobile Targeted Campaigns

Smartphone usage has never been higher, and research firms indicate that usage will only continue to grow among all demographics. 

This blog post provides some interesting insights into smartphone usage as well as explains why today’s businesses should use Google AdWords mobile targeted campaigns to target and reach their audience on the platform they are using most or risk losing out to the competition.

Statistics about Smartphone Usage

According to comScore, a digital research firm, and research released in September 2013, there are 143.3 million U.S. smartphone users with ongoing growth and market penetration among all smartphone brands set to continue growing.

Consumers are relying on their smartphones more to do more of the things they used to do on their laptops or personal computers. These activities include conducting searches for information, using social media sites, and shopping and making purchases.

Among the top web properties on smartphones, comScore found that Google sites ruled, including Google searches, Google Shopping, and Google Maps.

Why Use Google AdWords’ Mobile Targeted Campaigns

The fact that consumers are using their smartphones to make decisions and relying on Google for so many searches and shopping experiences, there are many compelling reasons to incorporate Google AdWords’ mobile targeted campaigns into your Internet Marketing strategy.

That’s because these campaigns specifically target consumers who use their iPhones, Androids, or other smartphone device to search the web for products and services.

This is especially important to do during the holiday season where consumers are used to checking for information on products and services while on-the-go and in-between retail locations as they hunt for deals and promotions. You want them to find you before they turn to your competition.

Flyline Search Marketing is Your Google AdWords Partner

Flyline Search Marketing’s AdWords program managers know how to create results-oriented Google “Mobile Targeted” campaigns that target your customer and potential customer base, convincing them to click to your website and increase your call-in and online sales conversions. 

Our Google AdWords team has been certified by Google, which means you can be confident that they have the experience and know-how to get you the best return on your Internet Marketing investment.

Interested in learning more how these Google AdWords mobile campaigns could help you attract more business through the holiday and beyond? Contact us now!

Internet Marketing – The Most Valuable Tool for the Holiday Season!

If you have been in any retail store recently, you most likely have already seen Christmas decorations and heard the piped in Christmas carols. 

There are already holiday sales long before even Black Friday arrives. In recent years, Cyber Monday has become just as big, and many websites are already advertising their holiday promotions

As a retailer or service provider, you surely do not want to be left behind and find your target audience shopping elsewhere because you have not started your holiday campaigns as part of a comprehensive Internet Marketing program for your Albuquerque business.

Albuquerque Internet Marketing Programs

As one of our office locations, the Flyline Search Marketing team has been serving many clients in the Albuquerque and Rio Rancho area since 2008. We have had the opportunity to serve many well-known and respected businesses in the Albuquerque area, including Peoples Flower Shops, Indigo Mortgage, Linton & Associates, Advanced Mailing Services and Melloy Dodge.

Each of these Albuquerque businesses have reaped a return on investment in our Internet Marketing programs, including enhanced brand recognition throughout New Mexico, a greater customer base, and increased revenues.

 As a full-service Internet Marketing agency and Google AdWords Certified Partner, here is what we can include in a comprehensive program that we create for you:

• Google AdWords Advertising Services
• Google Analytics Tracking
• Google Conversion Code
• Monthly or Weekly Report From the AdWords Platform
• A Password Restricted Reports Page on our Website
• Flat Fee Monthly Management Service Fee

Additionally, your Albuquerque Internet Marketing program can include:

• Yahoo/Bing Sponsored Search
• Website Design
• SEO
• Social Media Marketing
• Blogging
• Press Releases and Press Release Distribution
• Video Creation and YouTube Account Services

Albuquerque Promotions

To get you started, we have two promotions:

• $100 in free Google AdWords advertising for new clients who sign up for a 12-month service agreement; and
• If you are an auto dealership, Flyline Search Marketing is interested in partnering with you and now offers exclusivity, a $500 Google AdWords credit, and our comprehensive Internet Marketing Program.

Are you ready to see what type of results we can create for you through our Albuquerque Internet Marketing programs? Contact us today to learn more!