What is PPC and What Should You Know about It?

One of the many online marketing tools you may have heard about is PPC, also known as pay-per-click, advertising. This blog post provides an overview of what PPC is and what it can do for your business.

Defining Pay Per Click

PPC is defined as an Internet advertising model that is used to direct traffic to websites from their searches on search engines. When an ad is clicked, the advertiser must pay the website owner or search engine where that ad is posted as a banner advertisement.

The advertiser needs to select certain keywords or keyword phrases that are relevant to their target audience so that they can be more successful in leading the right traffic to their website.

There are two types of PPC, including flat-rate PPC and bid-based PPC. Flat-rate PPC involves the advertiser and publisher agreeing upon a fixed amount for each click that is made while bid-based PPC involves advertisers participating in a private auction hosted by the publisher to state a price that they are willing to pay for clicks.

While there have been some cases of abuse with click fraud, sites like Google have implemented automated systems to protect against this type of abuse.

How PPC Helps Your Marketing Efforts

PPC is a great strategy to include in your Internet Marketing efforts. It can help direct the right traffic to your website as well as provide good feedback about the cost effectiveness of your advertising campaigns so you can make adjustments, if necessary.

Let a Professional Handle PPC for You

While PPC is relatively straightforward to use, it may be that you are not sure or do not have the time to manage the online advertising program. Although there are many Internet Marketing agencies out there that are willing to do it for you, it is important to ensure you opt for a professional agency that has your best interests at heart and is committed to working with you over the long term.

For example, many PPC firms include their monthly management fee in the customer’s monthly advertising spend on the search engines. That causes a real hardship for a big e-commerce firm that needs to spend $5,000 to $25,000 per month on Google Pay Per Click.

Flyline Search Marketing is fast becoming the vendor of choice for e-commerce firms that are seeking great program performance at an incredible price. Flyline Search Marketing has a special e-commerce package that allows our larger clients to spend the money they need to in order to compete on Pay Per Click without worrying about 40% percent of their monthly spend amount ending up in the pockets of an Internet Marketing firm that doesn’t tell you what they are keeping out of the fees you pay.

Imagine turning your e-commerce program over to an Internet Marketing firm that charges less than $2,000 per month to custom design and maintain your Google program even if you are spending $25,000 monthly on Google advertising. Using one of the big PPC firms would cost you at least $25,000 x 40% = $10,000.  

Besides the value pricing, we deliver incredible results as well. For example, our team of professionals built a Pay Per Click program for a nationwide pest control e-commerce store that has generated on average 7,000 shopping cart transactions per month. Our Google Adwords Certified professionals created 20 active campaigns as well as built 117 ad groups, 154 Google Ads. and more than 2,100 keyword terms. You ask why only 2,100 keyword terms.  

Are you ready to experience similar results? Now is the time to contact us and get started on your PPC program!

Google AdWords and Pay Per Click Advertising. New Clients Receive $100 in Free Advertising to Get Started

One of the best ways to get noticed by your customers who are most likely on their tablets, laptops, or phones using Google to look up a product or service is to work with Google through their Google AdWords PPC advertising program.

This blog post explains why it is so important to select a Certified Google AdWords partner to work with to help you get the most from this online search marketing program.

Advantages of a Google AdWords Certified Partner

When you hear the word, certified, it tends to evoke the idea that the person attached to that certification has undergone training, has knowledge about what they are doing, and has collected some experience. That makes them more reliable and credible in your eyes.

So it goes with Google AdWords certification. While anyone could figure out how to use Google’s PPC advertising program, it is even better when that person – and team – has been trained and received a certification that says they have a certain level of knowledge and experience. This is more valuable as it can mean that your investment in their knowledge and experience will pay off.

Google doesn’t give out these certifications to just anyone. There is a framework for receiving this Google AdWords certification:

·         You must currently be managing a reasonably large portfolio of AdWords clients and have done so over an extended period of time.

·         Your client account overall spend level must meet program requirements and have done so for the most recent 90 day period.

·         You are required to take a series of exams, designed to ensure that you fully understand all aspects of Google AdWords, Analytics, Display Ads, Remarketing, AdWords Editor and more.

Other business owners also realize the advantages of working with a Google AdWords certified partner:

• Business owners found AdWords to be an extremely complex and elaborate advertising platform.
• They did not have enough time to learn all of the unique features that Google AdWords offers.
• Many stated that they spent considerable money bidding on keywords, but they realized that they did not have the automated tools needed to effectively identify the path to success.
• That’s when they turned to Flyline Search Marketing to handle their Google AdWords campaigns.

What We Do for You!

Here’s what we do when you start a Google AdWords program with us:

• Place your Google ads on the Google Search and Display ad networks in the top ad positions.
• Target your AdWords campaigns to the precise audience you choose.
• Include a Google remarketing program.
• Create Google “Mobile Targeted” campaigns to increase your call in sales conversions. These campaigns will specifically be targeted to people who utilize their I-phone, Android or smartphone device to search the web for products and services.
• Develop and deploy Google conversion code into the source code of our clients websites. This code helps us identify top performing keyword phrases that are driving sales conversions.
•  Integrate Google Analytics on your website and share actual Google program data with you.
• Add a call tracking and recording phone number to each Google Ad we run for your firm. That allows people who see your Google pay per click ads to simply call you instead of clicking through to your website. This tactic has historically improved the sales conversion rates for our clients.

Ready to get started? We are offering $100 in credit for your Google AdWords program if you have not had an account with us before. Contact us now!

Breast Cancer Awareness

This month, Flyline Search Marketing client, Allen's Flowers & Plants, is planning to donate a portion of their sales proceeds to the American Cancer Society. October is "Breast Cancer Awareness Month" and we salute the fine folks at Allen's Flowers in San Diego for their generous gesture. If you prefer to donate directly to the American Cancer Society, you can utilize the link below.

Make A Donation

www.Cancer.org

SEO Done the Right Way

There is more than one day to do search engine optimization (SEO), but there are just as many wrong ways as well. 

It can be challenging enough for a small business owner to understand the basics of SEO let alone to use it effectively and circumvent any missteps.

Our blog post focuses on some of the recommendations we offer for doing SEO the right way, which also reflects our approach when we develop and maintain a SEO program for our clients. Here are four key points to remember about SEO:

1.    Steer Clear of Old School SEO Tactics: Search engines are regularly changing how they rank sites and include them in search results, so using old school tactics means you will not get noticed as these tactics are no longer relevant. Even worse, these older types of tactics are recognized by the search engines and can result in penalties.

 

2.    Serve Up Relevant Content: People come to websites and revisit them for valuable information that they are searching for that makes their life easier and that helps them to make informed decisions about products and services. Therefore, a website should have relevant that is regularly updated. Additionally, search engines give higher rankings to those sites that regularly update their content and that feature content that most closely reflects what that business does and offers. Increased organic placement opportunities like these help build traffic to your website.

 

3.    Maintain a Constant Focus on the Site Visitor Experience: Visitors want to enjoy their experience while on your website so that means you need to improve the value they get from it so that they keep coming back as well as tell others about you. Also, your visitor experience is also criteria that the search engines consider.  Algorithms on these search engines tend to rewards those sites that they deem as most able to serve customers’ needs.

 

4.    Deploy a Comprehensive Marketing Strategy: Beyond just having a SEO strategy, your business really needs a comprehensive online marketing strategy as well as a traditional marketing strategy. This is because it is important to hit your target audience on many channels and platforms, including print media, broadcast media, social media, public relations, advertising, email marketing and more. Of course, what you chose to do should be within your budget and appropriate to your industry.

 

The Flyline Advantage

From auto dealerships and medical centers to pest control, florists, and asset management companies, the seasoned SEO team and professional Internet Marketing specialists have delivered the Flyline Advantage, an expert, results driven, and fairly priced comprehensive Internet Marketing program. Everything we do is about using a full suite of services that drive results, increasing performance and return on investment.

Are you ready to try a program that will deliver greater in-store and online traffic? Contact us now to get started!

How Facebook Fan Pages Benefit Your Business

Numerous technology and business publications have written about the reasons why a Facebook fan page can benefit a business.

For example, an article from Entrepreneur.com noted 10 key ways:

1. Establishes another platform on the Internet where your business can be found, seen, and talked about.
2. Drives traffic to your website.
3.  Improves your search engine optimization.
4.  Helps you engage with your target audience in an easy and FREE way.
5. Connects your company directly to your customers and fans.
6. Improves customer relations and offers a way to handle any issues immediately.
7. Creates brand evangelists who can virally share your business with others on your behalf.
8. Provides a way to listen and observe customers and their interests and opinions.
9. Delivers ROI-related metrics in an easy way rather than having to do the work yourself.
10. Allows you to study the competition in an easy and FREE way.
    

All of these reasons are excellent and very necessary for today’s businesses no matter what their industry or niche.

How Flyline Develops and Manages Your Facebook Fan Page

We build custom Facebook Fan Pages for each client that purchases our comprehensive Internet Marketing service package. 

The Facebook fan pages are interactive, video compatible, and can even be turned into an additional online retail store to complement your website retail platform.  

Here’s what we can do for you:

• Build and manage the main Facebook Fan page, including updating content, adding pictures and video content, and responding and managing comments.
• Create and manage custom fan tab pages. These tab pages further expand the amount of products, services, special offers and general information that you can share with your followers.
• Integrate your Facebook presence with your website so visitors to your website can easily like your Facebook page without having to migrate or make too many clicks.
• Track analytics on your Facebook fan page and include this with our other Internet Marketing analytics.

Our Value as Your Facebook Fan Page Manager

The total cost of our comprehensive Internet Marketing suite of services is generally far less than what most Internet Marketing pay-per-click (PPC) firms charge just for managing Google Adwords programs. We offer an incredible value as well as quantifiable results for all of our Internet Marketing programs.

To illustrate our work, we also have a portfolio of Facebook Fan pages that we have created for our clients so you can get an idea of what your page might look like.

Let’s get started! We’re available to answer your questions or start an Internet Marketing package for you!

Flyline Search Marketing Offers Comprehensive Internet Marketing Strategies for Auto Dealerships

An auto dealership used to rely on television advertising and newspapers to grab customers’ attention. But, nowadays, consumers are not necessarily using these platforms as much as they are the Internet and their smartphones. That means auto dealerships have to think about other ways to attract customers and engage with them.

However, understanding how to use the new platforms may be the biggest challenge.

That’s why we decided it was a great opportunity to create customized Internet Marketing programs just for auto dealerships.  

We have spent years fine-tuning the marketing program for auto dealership by studying the needs of new car dealerships and used car dealerships. Our research has also included defining how customers look for vehicles and what type of information they are typically looking for when they do search.

Past Client Success

Our client success illustrates just how well the Internet Marketing program for auto dealers works. An auto dealership in Albuquerque became the number one brand dealer in New Mexico in sales, gaining increased Web and dealership traffic as well as a significant growth in brand recognition and revenue.

Benefits of our auto dealership marketing programs include increased call volume, competitive positioning online in search engine results, immediate upturn in traffic, and enhanced brand awareness.

The Auto Dealership Internet Marketing Service Package

To achieve success, an auto dealership has to be seen and heard on all channels. That’s why our various Internet Marketing packages include a wide range of tactics, strategies, and channels that are integrated into one comprehensive program. 

The service packages typically include:

• Google AdWords and Yahoo/Bing-sponsored search program design and management, including the Google remarketing program;
• Social Media program design and active management, including blogging, Twitter, and Facebook;
• Monthly press releases and press release distribution;
• SEO consulting advice for websites; and
• Web and phone analytic tools that analyze and track the progress of each campaign.

Each auto dealership campaign is strategically designed to focus on various aspects of a dealership, including new car sales, used car sales, parts sales, service sales and more.

If you are ready to rev up your auto dealership brand and reach customers where they are now searching for information, then contact us now to learn more about our different Internet Marketing service packages. 

Flyline Search Marketing Integrates eBay into Their E-commerce Website For Florists

Flyline Search Marketing has created an extremely robust and highly effective website platform for florists around the country, including Carithers Flowers in Atlanta, Peoples Flowers in Albuquerque, Allen’s Flowers and Plants in San Diego, Allen’s Flower Market in Long Beach, and Allen’s Flower Market in Reseda.  

Along with its comprehensive Internet Marketing program for florists, Flyline Search Marketing is helping gains web and in-store traffic, brand recognition, and revenue. Along with the website development for these florists, other tools are now being introduced to further the florists’ reach to increase access to their target audiences and win new customers.

Website Development for Florists

Florists have often only had the choice of licensing e-commerce platforms from Teleflora, FTD, and other florist industry leaders. These are expensive and can cost upwards of $40,000 to deploy.

Not every florist has this type of money to invest to launch their online e-commerce presence. That’s why the team at Flyline Search Marketing has developed our own website platform for florists that costs between $10,000 and $15,000 to deploy, depending on the website options required.

The website platform contains all the necessary elements to fully optimize each page and content for maximum impact on all the major search engines. The website is also scalable, which allows each florist to add as many products and pages that they want or need for a particular time of year. 

New Internet Marketing Tools for Florists

The website platform now includes a module that allows for easy integration with the clients’ eBay store. Instead of duplicating all of your product content manually on eBay, our new listing templates make it easy to automatically list some, or all, of your products on eBay.

You will be able to view the products you have listed as well as see the current highest bid and the quantity remaining. When an item is sold on eBay, an order will be created in your store's control panel.

Additionally, other Internet marketing tools like Google Analytics and Google Shopping can be integrated into the florist website platform.

These are all excellent ways to reach more customers and potential customers with easy sales channels that allow customers to shop from their computers, tablets, and smartphones.

Are you ready to see what Flyline can do for your florist business? Contact us today to learn how you can exponentially grow your business online and offline with our comprehensive Internet Marketing program for florists.